Change it up

In the blink of an eye you can go from simply silver to dangly dazzle. Or whatever you want. - that is the essence of XJ.

Bracelet studio

Do you dream about designing your own Bracelet? Now you can, using our Bracelet Studio.

Made by you

Choose from 350+ links and chains to create a piece unique to you

Bracelet Designer of the month

tag & share your creation for a chance to get featured #XJdesigner

Georgia is a 22 year old influencer and student from Greece. Her style is simple, artistic and sophisticated

check out her XJ design creation on:

Iconic design & craftmanship

The X shaped opening


Pale Grey Rubber X

A delightful, soft grey that will look good with your winter wools, A warm, delicate grey to add some visual tranquillity to your X creations


Sky Blue Rubber X

The colour is a youthful, teal-toned lightblue - a fashionable choice anytime. Add it to your stylings for some serious retro chic sophistication.


Mint Green

A delicious, fresh green. It looks like it might taste good, but please don’t try! Looks adorable in any bracelet styling, though.

How you build it


Lock it down

Begin by selecting a lock for your new bracelet. Choose between bronze and silver and then select the style that suits you.

see locks


The missing link

Now you can get really creative and start adding the links you love. You need anywhere from 15 to 20 links for a full bracelet, depending on your wrist size (you can see our sizing guide for guidance). Choose from silver, bronze or our Rubber X links, which come in a rainbow of colours.

see links


The centerpiece

Makee a statement with your bracelet and add one or more of our designer links. Each link is imbued with meaning, all you have to do is choose the ones that best represent you

see links


Made by you

Say hello to your customised bracelet, made by and completely unique to you: wear your journey.

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  • Do you love to mix up your jewelry? 
  • Do you pore over designer magazines? 
  • Are you tired of chain store carbon copies? 
  • Are you looking for bold jewelry to match your life? 

If you answered yes to any of the above then it’s time to step off the high street and into the realm of personalized designer jewelry. It’s time to bring some X Jewellery into your life.

What is X Jewellery?

We are a Danish jewelry brand who believe that strong women deserve strong jewelry; personalized jewelry that tells the world exactly who you are. Channelling the strength of the classic anchor bracelet, X Jewellery bracelets are designed to be Made By You. Simply choose the designer links that represent you and start designing your personalized jewelry.

The X Jewellery range

Our Danish jewelry designers have created an array of bracelet links in bronze, silver and Rubber X. With an X shaped opening, each of the links can be readily changed to suit your outfit, mood or occasion to create personalized jewelry. The end result - a personalized designer bracelet that sets you apart from everyone else. Of course, there’s no need to stop at a bracelet – our interchangeable bracelet links are perfectly suited for use as necklaces and anklets too. With our Danish jewelry designers releasing new collections throughout the year, the jewelry design possibilities really are endless when you want to design your own personalized jewelryNo limits. No restrictions. Wear whatever takes your fancy.

The personalized jewelry difference

At X Jewellery, we aren’t just putting a new stamp on designer bracelets, we’re also delivering a whole new online customer service experience. We truly believe that the online shopping experience should be welcoming, warm and pleasant – just as it would be if you’d stepped into the X Jewellery office. That’s why, when you buy from us, you will always get the best service, prompt delivery and free shipping on orders above $90. Your order will arrive beautifully packaged (which is perfect if you’re sending a bracelet as a gift). However, if for any reason you are not happy with your personalized jewelry purchase, we offer a 30 day return policy.  

What’s more, at X Jewellery we doesn’t just speak corporate values – we live them. With the launch of the X Foundation10% of our profits will be directed to an X Hero doing vital work to improve their community. It’s all part of our commitment to ensuring that strong women are able to live their fullest lives – lives that are  made by them. No limits. No restrictions. March to your own beat.