HER STORY

Marie Hindkær / Blame It On fashion

A while back we got the chance to chat with Marie Hindkær from Blame It On Fashion about fashion, her style and strong women!

Get to know her when we ask her 5 questions - including her favourite X Jewellery bracelet designs.

WHAT DOES FASHION AND STYLE MEAN TO YOU?

"Fashion is big part of my life – and it has been for years. Fashion and style is not necessarily connected, but fashion can be a way to express your style or personality."

"Fashion should be fun and not be taken too seriously. There should be room to experiment."

VIDEO

Morning routines with Marie Hindkær

WHERE DO YOU FIND INSPIRATION FOR YOUR STYLE?

"My greatest inspiration comes from fashion shows. In the start of every season I spend hours browsing catwalk images and I pay close attention to the styling, how an item can be used again and again and of course which materials are repeated."

"I quickly get an overview of which trends to shop for and how it can incorporate into my style. In addition, I am inspired by street style or by simply browsing new arrivals when I shop."

STRONG WOMEN - WHO INSPIRE YOU?

"I am inspired by women who dare to stand out and make a difference. For themselves and for others. Julie Brangstrup (Cash & Rocket) for instance – she is super cool. She has six children, runs her own business and she is dedicated to making a difference for women all over the world. That is very inspirational. I also have several girlfriends who have not taken the safe route and don’t have nine-to-five jobs."

"I love when people dare to follow their dreams and know what they want out of life. Being your own boss is hard work, especially when starting out and therefore, it is crucial to have someone to talk to. Im lucky to be surrounded by great friends and an amazing husband who always backs me up but also challenges me."

VIDEO

A walk in the park with Marie Hindkær

WHAT FIRST ATTRACTED YOU TO X JEWELLERY?

"I love that you can design your own piece of jewellery and the fact that you can create something that matches any style."

"Depending on the links you choose you will get a completely different look. For me, it has to be simple but still stand out. It must have that little detail that makes all the difference and of course it needs to match my minimal style."

WHICH IS YOUR FAVOURITE LINK?

"Flash of Light – it’s the one I’ve used to design my own bracelet. It has a little bit of a rough surface, but it is still very elegant.

I like the contrast of the edginess against the more feminine side of my style, and I think this bracelet has that."

VIDEO

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