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New Kids on the Blog

We finally got the chance to start our own blog along with our new web shop – and we are super excited. On the blog, we will share inspiring stories of strong women of the world, tips and tricks from the insiders, Behind the Scenes from photoshoots, new product launches, everyday stylings - and so much more!

This blog not only gives us a better platform to share with you guys. It is also the perfect beginning for the new path of X Jewellery with our new team.

So. If you did not know us before, we are really excited to introduce ourselves. The power ladies from X Jewellery Head Quarters in Copenhagen.

Let us introduce ourselves...



I am the CEO of X Jewellery. I focus on strategy, sales and distribution… but since we’re a small start-up company, I’m also the octopus that handles all the details in between – from arranging trademark protection in a country to assembling a bracelet for a last-minute order.

My favourite link is bronze DNA - because of its sharp, yet organic structure, and because it reminds me of my family and heritage. Although DNA is an important foundation I strongly believe that hard work and determination will take you where you want to be.



I am the Marketing & PR Manager and my finest task is to create inspiring content that not only looks good to the eye, but also encourages women across the world to follow their own dreams.

X Jewellery gives me the opportunity to choose a new design and styling every day. However, one link always sneak into my design – the Order in Chaos Link. It reminds me of my way of working - balancing many different things at the same time in a creative explosion of ideas.



I am responsible for keeping our lovely customers happy on their shopping journey – also called an E-commerce & Retail Manager. I also do some graphical design, since I cannot keep my hands off it.

It must be the Pastel Violet Rubber X, as it reminds me of the wonders of lavender; its scent and beautiful colour. I adore all things feminine. I like how I can style the colour with my bronze links for a warm summer look and with the silver links for a classic style.



I am the Product & Sourcing Manager. My role is to make sure that all the products in X Jewellery, the links as well as the furnitures are spot on in design, quality, prices, and in time delivery…an equation that can be a challenge – but I believe anything is possible, and welcome the challenges.

I love that with X you can be simple and basic, or go crazy and be very individual depending on which links you choose. I like the clean look and therefore I love the basic links, mixing bronze and silver…and pssst, it´s not out yet – but my new favourite link is in the AW16 collection.