Change it up

In the blink of an eye you can go from simply silver to dangly dazzle. Or whatever you want. - that is the essence of XJ.

Bracelet studio

Do you dream about designing your own Bracelet? Now you can, using our Bracelet Studio.

Made by you

Choose from 350+ links and chains to create a piece unique to you

Bracelet Designer of the month

tag & share your creation for a chance to get featured #XJdesigner

Georgia is a 22 year old influencer and student from Greece. Her style is simple, artistic and sophisticated

check out her XJ design creation on:

Iconic design & craftmanship

The X shaped opening


Pale Grey Rubber X

A delightful, soft grey that will look good with your winter wools, A warm, delicate grey to add some visual tranquillity to your X creations


Sky Blue Rubber X

The colour is a youthful, teal-toned lightblue - a fashionable choice anytime. Add it to your stylings for some serious retro chic sophistication.


Mint Green

A delicious, fresh green. It looks like it might taste good, but please don’t try! Looks adorable in any bracelet styling, though.

How you build it


Lock it down

Begin by selecting a lock for your new bracelet. Choose between bronze and silver and then select the style that suits you.

see locks


The missing link

Now you can get really creative and start adding the links you love. You need anywhere from 15 to 20 links for a full bracelet, depending on your wrist size (you can see our sizing guide for guidance). Choose from silver, bronze or our Rubber X links, which come in a rainbow of colours.

see links


The centerpiece

Makee a statement with your bracelet and add one or more of our designer links. Each link is imbued with meaning, all you have to do is choose the ones that best represent you

see links


Made by you

Say hello to your customised bracelet, made by and completely unique to you: wear your journey.

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  • X Jewellery signals a new direction, for the woman who decides for herself, creates her own world and designs the ways she moves through it.
    This is bold jewellery for bold women.

Fall for the world of personalised designer jewellery and let X Jewellery tell the story of your life.

No mere decoration, X Jewellery is the manifestation of each woman’s story, a range of composable links that creates a piece of jewellery unique to its wearer.

A self-portrait for your wrist.

We are a Danish jewellery brand who believe that strong women deserve strong jewellery; personalised jewellery that tells the world exactly who you are. Referencing the strength of the classic anchor bracelet, X Jewellery bracelets are designed to be Made By You. Simply choose the designer links that represent you and start designing personalised jewellery.

The X Jewellery range

Our Danish jewellery designers have created an array of bracelet links in bronze, silver and Rubber X. With an X shaped opening, each of the links can be readily changed to suit your outfit, mood or occasion. The end result - a personalised designer bracelet that sets you apart. And it’s not just bracelets - our interchangeable bracelet links are perfectly suited for use as necklaces and anklets too. With our designers releasing new collections throughout the year, the jewellery design possibilities are endless for your personal piece.

The personalised jewellery difference

At X Jewellery, we truly believe the online shopping experience should be welcoming, warm and pleasant - just as it would be if you had stepped into an X Jewellery store. That’s why, when you buy from us, you will always get the best online customer service, prompt delivery and free shipping on orders above £70. Your order will arrive beautifully packaged (perfect if you’re sending a bracelet as a gift). However, if for any reason you are not happy with your personalised jewellery purchase, we offer a 30 day return policy.