Committed to Women
X Jewellery are sealing their commitment to empowering women with the launch of the X Foundation.
As a Danish start-up led, X Jewellery recognises how important it is for women to support and inspire one another on the path to individual success, whatever that may be.
X Jewellery launched in 2013 as a range of interchangeable modular bracelets designed to tell your story. Bearing the tagline ‘Made by You’, the X Jewellery team invite women to celebrate their milestones and passions in a stylish fashion that screams independence.
CEO Thu Dieu Thi Pham described the bracelets as “a way to reflect the strength and resolution of women who choose to march to their own drumbeat.”
With the personalised bracelets now available in 20 countries and the launch of the X Calendar imminent, X Jewellery believes the time is ripe to launch the X Foundation. Created to help women achieve their dreams, the X Foundation will donate 10% of X Jewellery’s annual profits to a woman/women who need financial support along the way.
“The Foundation is set up to support women with an ambition, project or dream centred on doing something both for herself and for others; a project that reaches beyond her own immediate needs. Whether that recipient has created a charity for disabled children, is an astronaut wanting to explore space for scientific reasons, or someone who has established a juice bar to improve the health of their local community… it doesn’t matter how big or small the dream, just that they are a woman with a vision that benefits somebody else.” Thu said.
Essentially, X Jewellery are looking for the next generation of everyday heroes, women like Anne-Mette Michaelsen and Kaitlin Roig who feature in the 2017 X Calendar. The calendar, available to buy from the X Jewellery online shop or in-store, is a celebration of 12 women who dared to believe and have found success in giving back to society with their unique skill set.
If that sounds like you, applications will open on 1 October 2017 and close on 31 October 2017. Recipients will need to visit the X Jewellery website during this time and complete an application form, outlining their project and specifying the amount they require to make their dream a reality. The X Jewellery team will then shortlist three candidates. From there, the 12 everyday heroes from the 2017 X Calendar will vote for the recipient, with the announcement to be made and funds allocated in January 2018.